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Write to Lila

Milka launched the „Lila inspires you be tender” campaign for winter holidays. It was meant to remind consumers of the true spirit of Christmas and to inspire tender gestures with their loved ones.

Consumers were invited to enter the website www.ganduritandre.ro, where they could express their thoughts through poems written in collaboration with the poet Iv the Naive. The poems could be printed on various Christmas decorations that chocolate lovers could send and download from the website.