Image Campaign Proposal

This was a proposal for Penny’s new image campaign. The task was bringing to life Penny’s updated positioning (relevant for a new modern audience while keeping the traditional one) through an idea that can be translated into a long-term concept.

Idea: „Passing on what’s good”

Over the years Penny learned what consumers like – „Penny știe ce ne place”, their values, traditions, and now it’s ready pass on that knowledge about what Romanians like: good prices, fresh vegetables and fruits, local products, variety, etc. The new proposed slogan establishes, that Penny has only good things to offer.

The Key Visual tries to build memorability creating a visual element that can be used for all materials as an icon.