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CSR Digital Amplification

The task was to create online buzz to raise awareness of the progress that has been made during the six months Pantene’s “Ofera Putere“ campaign, in order to keep people involved.

We played with numbers (49 wigs manufactured, 294 donors and approximately 44 meters of donated hair) to show the current accomplishments via Facebook Carousel, Canvas, Gifs and Banners.

Route no.1- The story goes on

The idea dramatizes the 44 m of hair collected from donations and translates it in various gimmicks for social media and offline.

Route no.2- Strings of life

The idea was to convert hairs into story lines that have already been written and inspire consumers to continue the donation.